Reciprocating

Does anyone know of there are any rules for reciprocating Christmas gifts? More specifically, are there rules for what a good, decent feline should do if you work hard each year, and send gifts to relations, who constantly forget to gift you with something in return? I don't blame the dogs, of course. They're shut-ins, who aren't allowed out of their yard to go shopping, but really, what in the world is their human thinking? Is there something that I should be doing about this situation? For several years this has gone on, with my gifting these canines with no return gift. Should I assume their human is horribly prejudiced against felines?